Appendix
Common Look and Feel for Government websites
1. In order to project the online brand image of the Hong Kong Special Administrative Region (¡§HKSAR¡¨) Government, improve the navigability and usability of government web sites, and provide a consistent and user-friendly experience to web surfers, the Government announced in March 2003 the adoption of Common Look and Feel (¡§CLF¡¨) for government web sites. The exercise was completed in September 2006.
2. Bureaux and departments are required to register the domain names of their homepages in the form of (www.<B/D abbreviation>.gov.hk) and to adopt CLF web page design. The design consists of a Cover page and a Content page.
Cover page
Content page
3. The consistent use and positioning of the HKSAR emblem and Brand Hong Kong logo in the Cover page will help promote the online brand name of the HKSAR Government. The language and viewing device selection will facilitate web users, particularly overseas users and users with disabilities. The departmental logo and background design/photo will serve as display of departmental identity.
4. The CLF header in the Content page will help reinforce the online brand name of the HKSAR Government. The horizontal bar will facilitate navigation. The important notices and last revision date in the CLF footer will help clarify the legal liability of the Government and indicate the timeliness of the information.
5. The vertical bar in the Content page provides a structure for presenting the content of the web site. It will help facilitate navigation and provide for a consistent user experience. Bureaux and departments are recommended to adopt the vertical bar as far as possible.
6. CLF templates and design specifications on colour code, logo size, background finish, and font type/size etc are available at the ITG Infostation.
|