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OGCIO

2009/10 IT Training Programme for SMEs in Manufacturing Industry (1st project)

This project provided training to 561 SME participants on branding knowledge and internet skills with an aim of enhancing their business competitiveness. The implementation was completed in August 2010. The training materials (Traditional Chinese only) are listed below:

Basic Level

  1. PDF file format (BF) Branding Fundamental
  2. PDF file format (IF) Internet Fundamental
  3. PDF file format (IM) E-Commerce Fundamental

Advanced Level

  1. (ABB) Advanced Branding Building
  2. (AED) Advanced E-Commerce Development
  3. (TIB) The 7Cs Framework and Interactive Branding Building
  4. PDF file format (EBBMA) E-Brand Building and E-marketing and Advertising

( To view and print the PDF document, you need to use an Adobe Acrobat Reader. Please click here to download if necessary. Get Acrobat Reader )