Watches & Clocks
The project developed an online portal for the watches and clocks sector to support various functions such as business-to-business (B2B) pre-sales activities, product catalogue, news bulletin etc. The portal was freely accessible to any corporations in the sector.
The following functions were aimed to be achieved via establishing the portal:
- To provide a platform that facilitated the B2B pre-sales activities;
- To provide a virtual product showroom for industry players to promote their products around the globe, and to provide an e-Platform for Hong Kong suppliers to display their products to their potential overseas buyers;
- To provide a timely and cost-effective advertising channel for the members;
- To facilitate knowledge sharing by providing a collection of up-to-date industry news, including but not limited to information about new markets, exhibitions and trade fairs, laws and regulations, marketing analysis, events and activities, etc; and
- To provide a 2-way communication platform so that users could enquire about industry information and exchange ideas.
The online portal (http://www.hkwatchworld.com) provided various B2B features and services, including:
- standardized posting of product information;
- exchange of sensitive product information,
- real-time product ordering, and
- searching of product information.
