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OGCIO

8.18 Level A − WCAG 2.0 Success Criterion 2.4.4 − Link Purpose (In Context)

Write descriptive link text to ensure the purpose of each link can be understood by the text alone, or by the link text and the context.

Before Rectification

A webpage sample containing a link that simply says 'Yes!'.

In the example above, the link "Yes" is ambiguous and does not really convey much meaning.

After Rectification

A webpage sample containing a link reads 'Here's an opportunity to share your skills'.

Link labels should be more descriptive and self-explanatory as shown in the rectified version above.

WCAG 2.0 Reference:

http://www.w3.org/TR/UNDERSTANDING-WCAG20/navigation-mechanisms-refs.html