Wholesale/retail
The project namely "Consumer Connect" is a cloud-enabled mobile promotional platform and application. Brand owners and retailers can create, manage and publish their marketing campaigns on the one-stop platform to engage their target consumers anywhere and anytime.
The platform also enables consumers to obtain the latest product information, promotion offers and digital coupons by simply scanning the barcodes on the product packages with their smartphones using the "Consumer Connect" mobile application. Through "Consumer Connect", consumers can also check the authenticity of a product by simply scanning the verification code for brands that have enrolled in GS1 Hong Kong's GENUINE Product Authentication service, which was developed with government sponsorship under the Sector-specific Programme in 2008.
The objectives of the project are:
- To enable SMEs of the retail industry to make use of a cloud-enabled internet portal and a mobile application to promote their product via online, mobile and social media channels through the provision of useful product and promotion information;
- To uplift the ICT capabilities of SMEs in the retail industry to adopt ICT to expand their market share in local and overseas markets; and
- To enhance the shopping experience of the end-consumers by offering useful product and promotion information.
The launch ceremony of "Consumer Connect" was held on 8 January 2013. The "Consumer Connect" mobile application is available for free download from the Apple App Store and Google Play. More information is available at GS1 Hong Kong's website at https://www.gs1hk.org/our-services/consumer-connect-mobile-app.
